We have the refreshing opportunity to dive into the world of Evian, a brand that has been quenching the world's thirst for over a century. Imagine pristine alpine springs, breathtaking landscapes, and a commitment to purity that's unrivalled. That's Evian in a bottle, and we’re here to take you on a journey through the world of pure, natural, hydration.
The Ask:
Young professionals aged 25+, working from 9 am to 5 pm, can discover the unparalleled quality of Evian. With proof of being the world's best water, Evian stands as a premium choice that elevates their daily routines. It's an investment in excellence, an indulgence in Evian.
Insight:
Evian spelt backwards is naive. People believe it is naive to buy a water bottle for a premium price.
Big Idea:
Peak Water
Strategist: Purathani Varatharajah
Copywriter: Jack Kelleher
Art Director: Sebastian Guglietti
