The Goldfish cracker brand is a whimsical world of snacking joy. With their iconic fish-shaped crackers, they invite snack enthusiasts of all ages to embark on a flavorful journey. Bursting with cheesy deliciousness and a satisfying crunch, these bite-sized treats bring a sea of smiles to everyone who indulges. This extraordinary cracker has limitless potential for one's creativity and imagination.
Problem:
The brand faces intense competition from other snack brands, especially those that offer healthier options.
Insight: When it comes to the Torrance test, which assesses creativity, 85% of children today score lower on the test compared to kids in the 1980s.
Solution:
A little Imagination goes a long way.
Strategist: Purathani Varatharajah
Copywriter: Jessie Cheung
Art Director: Alyson Park
